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section>span{color:var(--wine);letter-spacing:.13em;font:700 11px/1 Arial,sans-serif}.article-content blockquote p{margin:14px 0 0;font:italic 31px/1.35 Georgia,serif}.article-content>section{margin:0 0 84px;scroll-margin-top:120px}.article-content section h2{margin:16px 0 26px;font:400 clamp(40px,5vw,64px)/1.02 Georgia,serif}.article-content section>p,.article-content li{color:#26334a;font-size:18px;line-height:1.85}.article-faq details{border-top:1px solid #07101f2e}.article-faq details:last-child{border-bottom:1px solid #07101f2e}.article-faq summary{cursor:pointer;justify-content:space-between;padding:22px 0;font-weight:700;list-style:none;display:flex}.article-sources{display:grid}.article-sources a{color:var(--wine);border-bottom:1px solid #07101f2e;justify-content:space-between;padding:16px 0;font-weight:700;display:flex}.article-author{color:var(--ivory);background:var(--ink);align-items:center;gap:20px;margin-top:90px;padding:28px;display:flex}.article-author>div{aspect-ratio:1;border:1px solid var(--gold);width:64px;color:var(--gold);border-radius:50%;place-items:center;font:700 18px/1 Georgia,serif;display:grid}.article-author p{gap:6px;margin:0;display:grid}.article-author span{color:#bfc8d6;font-size:14px}.consent-banner{z-index:9999;inset-inline:20px;max-width:900px;color:var(--ivory);background:#07101ffa;border:1px solid #d6b56f59;justify-content:space-between;align-items:center;gap:24px;margin-inline:auto;padding:18px 22px;display:flex;position:fixed;bottom:20px;box-shadow:0 20px 60px #00000059}.consent-banner p{margin:0;font-size:13px;line-height:1.5}.consent-banner div{gap:8px;display:flex}.consent-banner button,.consent-banner a{color:var(--gold-soft);cursor:pointer;background:0 0;border:1px solid #d6b56f61;padding:9px 12px;font:700 11px/1 Arial,sans-serif}@media (max-width:980px){.locale-site-nav .language-switch{margin-inline-start:auto}.proof-standard,.case-truth,.case-visual,.service-fit,.faq-section,.article-layout,.case-strategy,.insight-grid,.blog-grid,.case-evidence{grid-template-columns:1fr}.execution-map{grid-template-columns:repeat(2,minmax(0,1fr))}.article-toc{position:static}}@media (max-width:640px){.locale-site-nav .nav-signature{display:none}.locale-site-nav .language-switch{margin-inline-start:auto;padding:8px 10px}.locale-site-nav .menu-button{margin-inline-start:8px}.proof-standard{gap:34px}.case-strategy article{min-height:360px}.execution-map{grid-template-columns:1fr}.execution-map article{min-height:auto}.case-visual figure img{aspect-ratio:4/3}.service-contact,.consent-banner{flex-direction:column;align-items:stretch}.blog-hero{min-height:70vh;padding-bottom:60px}.blog-grid a{min-height:420px}.article-hero{padding-top:130px}.article-content blockquote{padding-inline-start:20px}.consent-banner div{flex-wrap:wrap}}@media (prefers-reduced-motion:reduce){.language-switch,.skip-link{transition:none!important}}

/* CLS: intrinsic ratios per image. Set in CSS rather than as width/height
   attributes because React hydration strips attributes it does not own —
   verified: imgsWithDims went 264 -> 0 after hydration. */
img{max-width:100%}
img[src="/abdelrahman-portrait.webp"]{aspect-ratio:4/5}
img[src="/brands/afkars-digital-marketing.jpg"]{aspect-ratio:2048/1153}
img[src="/brands/akwan-construction.svg"]{aspect-ratio:2/1}
img[src="/brands/alwaseet-classified-ads.webp"]{aspect-ratio:2/1}
img[src="/brands/arab-entrepreneurs-board.webp"]{aspect-ratio:2/1}
img[src="/brands/ays-developers.png"]{aspect-ratio:5122/2879}
img[src="/brands/beroya-business-solutions.webp"]{aspect-ratio:2/1}
img[src="/brands/bridge-retreats.webp"]{aspect-ratio:2/1}
img[src="/brands/collegedunia.webp"]{aspect-ratio:1/1}
img[src="/brands/goldstone-marble-granite.webp"]{aspect-ratio:2/1}
img[src="/brands/judod-real-estate.webp"]{aspect-ratio:2/1}
img[src="/brands/luminiel-mena.webp"]{aspect-ratio:2/1}
img[src="/brands/marah-inflatables.webp"]{aspect-ratio:2/1}
img[src="/brands/medstyle.webp"]{aspect-ratio:2/1}
img[src="/brands/outbox-marketing-agency.png"]{aspect-ratio:335/124}
img[src="/brands/oxygen-healthcare.webp"]{aspect-ratio:2/1}
img[src="/brands/spectra-cure-clinics.webp"]{aspect-ratio:2/1}
img[src="/brands/spectra-wellness.webp"]{aspect-ratio:1/1}
img[src="/brands/zoutons.webp"]{aspect-ratio:2/1}
img[src="/case-studies/afkars-digital-marketing.jpg"]{aspect-ratio:8/5}
img[src="/case-studies/akwan-construction.jpg"]{aspect-ratio:8/5}
img[src="/case-studies/albarq-express.jpg"]{aspect-ratio:8/5}
img[src="/case-studies/aliamedia.jpg"]{aspect-ratio:8/5}
img[src="/case-studies/altusens-supplements.jpg"]{aspect-ratio:8/5}
img[src="/case-studies/alwaseet-classified-ads.jpg"]{aspect-ratio:8/5}
img[src="/case-studies/arab-entrepreneurs-board.jpg"]{aspect-ratio:8/5}
img[src="/case-studies/ays-developers.jpg"]{aspect-ratio:8/5}
img[src="/case-studies/beroya-business-solutions.jpg"]{aspect-ratio:8/5}
img[src="/case-studies/bridge-retreats.jpg"]{aspect-ratio:8/5}
img[src="/case-studies/brightway-nutrition.jpg"]{aspect-ratio:8/5}
img[src="/case-studies/collegedunia.png"]{aspect-ratio:83/148}
img[src="/case-studies/goldstone-marble-granite.jpg"]{aspect-ratio:8/5}
img[src="/case-studies/gran-bia-real-estate.jpg"]{aspect-ratio:8/5}
img[src="/case-studies/judod-real-estate.jpg"]{aspect-ratio:8/5}
img[src="/case-studies/lepadel-club.jpg"]{aspect-ratio:8/5}
img[src="/case-studies/luminiel-mena.jpg"]{aspect-ratio:8/5}
img[src="/case-studies/maple-rose-real-estate.jpg"]{aspect-ratio:8/5}
img[src="/case-studies/marah-inflatables.jpg"]{aspect-ratio:8/5}
img[src="/case-studies/medstyle.jpg"]{aspect-ratio:8/5}
img[src="/case-studies/outbox-marketing-agency.jpg"]{aspect-ratio:8/5}
img[src="/case-studies/oxygen-healthcare.jpg"]{aspect-ratio:8/5}
img[src="/case-studies/spectra-cure-clinics.jpg"]{aspect-ratio:8/5}
img[src="/case-studies/spectra-wellness.jpg"]{aspect-ratio:8/5}
img[src="/case-studies/the7elements-staycation.jpg"]{aspect-ratio:8/5}
img[src="/case-studies/viking-restaurant.jpg"]{aspect-ratio:8/5}
img[src="/case-studies/zoutons.jpg"]{aspect-ratio:8/5}
/* Fill-mode images are absolutely positioned to their container at 100%/100%;
   an intrinsic ratio there fights the container instead of reserving space. */
img[data-nimg="fill"]{aspect-ratio:auto}


/* ---------- light-section text repairs ----------
   These twelve sections paint a paper background. Measured on the live pages,
   their gold section indices sat at 1.56-1.73:1 and, on the home page, the
   Insights kicker, description and CTA sat at 1.01:1 — the same colour as the
   panel behind them, i.e. invisible.

   The class list was derived by sampling computed backgrounds across every page
   type, NOT from the naming. .section-lux is deliberately absent: it is applied
   to dark sections too, and scoping to it turned nine dark paragraphs
   dark-on-dark. --gold keeps its value; only the light contexts override. */
section.system-lux .section-index,
section.profile-lux .section-index,
section.insights-home .section-index,
section.service-thesis .section-index,
section.service-fit .section-index,
section.kpi-section .section-index,
section.faq-section .section-index,
section.case-brief .section-index,
section.case-truth .section-index,
section.case-visual .section-index,
section.case-craft .section-index,
section.case-evidence .section-index,
section.system-lux .section-heading>div span,
section.profile-lux .section-heading>div span,
section.insights-home .section-heading>div span,
section.service-thesis .section-heading>div span,
section.service-fit .section-heading>div span,
section.kpi-section .section-heading>div span,
section.faq-section .section-heading>div span,
section.case-brief .section-heading>div span,
section.case-truth .section-heading>div span,
section.case-visual .section-heading>div span,
section.case-craft .section-heading>div span,
section.case-evidence .section-heading>div span { color: #756240; }

section.system-lux a.button-quiet,
section.profile-lux a.button-quiet,
section.insights-home a.button-quiet,
section.service-thesis a.button-quiet,
section.service-fit a.button-quiet,
section.kpi-section a.button-quiet,
section.faq-section a.button-quiet,
section.case-brief a.button-quiet,
section.case-truth a.button-quiet,
section.case-visual a.button-quiet,
section.case-craft a.button-quiet,
section.case-evidence a.button-quiet,
section.system-lux a.button-quiet span,
section.profile-lux a.button-quiet span,
section.insights-home a.button-quiet span,
section.service-thesis a.button-quiet span,
section.service-fit a.button-quiet span,
section.kpi-section a.button-quiet span,
section.faq-section a.button-quiet span,
section.case-brief a.button-quiet span,
section.case-truth a.button-quiet span,
section.case-visual a.button-quiet span,
section.case-craft a.button-quiet span,
section.case-evidence a.button-quiet span { color: #07101f; }

section.insights-home header p,
section.insights-home .section-heading p { color: #4a5568; }

/* The 120px ring monogram is decoration but still rendered text, so it takes
   the large-text 3:1 floor. 0.16 alpha measured 1.30:1; 0.51 is the computed
   threshold and 0.54 leaves room for antialiasing. */
section.contact-lux .contact-rings span { color: #c9a96e8a; }

/* ---------- small-type floor ----------
   Sizes set in rem/em survived the px pass. Arabic cannot carry 8-11px, and
   this site is read in Arabic first. */
small, figcaption, time, .overline, .language-switch,
a.language-switch, .menu-main small { font-size: 12px; }
[data-locale=ar] small, [data-locale=ar] figcaption, [data-locale=ar] time,
[data-locale=ar] .overline, [data-locale=ar] .language-switch { font-size: 12.5px; }

/* ---------- responsive collapse ----------
   .kpi-grid is hard-coded to repeat(4,1fr) and each cell holds a 150px dial
   plus 48px of padding, so at 375px the page scrolled to 637px — a 70% overrun
   on the width most of the audience actually uses. .faq-section has the same
   problem at two columns. Measured, not assumed: /services/growth-strategy was
   the only page that genuinely scrolled. */
@media (max-width: 1100px) {
  .kpi-grid { grid-template-columns: repeat(2, minmax(0, 1fr)); }
}
@media (max-width: 760px) {
  .kpi-grid { grid-template-columns: minmax(0, 1fr); }
  .kpi-grid article { min-height: 0; padding: 20px; }
  .kpi-dial { width: min(150px, 60vw); height: min(150px, 60vw); margin: 28px auto; }
  .faq-section { grid-template-columns: minmax(0, 1fr); gap: 28px; }
  .service-orbital-visual { height: auto; }
  .process-orbit { width: min(560px, 78vw); max-width: 78vw; }
}
/* Grid and flex children default to min-width:auto, which refuses to shrink
   below their content. This is what let a 4-column grid push past the viewport
   instead of squeezing. */
.kpi-grid > *, .faq-section > * { min-width: 0; }

/* ---------- final contrast + small-type pass ----------
   Each value below is the measured threshold, not a guess. */

/* Ink at 0.3 alpha on the gold panel measured 1.86:1. 0.65 is where it crosses
   4.5:1; 0.7 leaves margin. */
.next-service-no, span.next-service-no { color: #07101fb3; }

/* These lost to more specific generated rules on the first pass, so they name
   their parent as well as the element. Arabic is the primary reading language
   here and cannot carry 10-11px. */
header.site-nav a.language-switch,
.locale-site-nav a.language-switch { font-size: 12.5px; }
div.proof-chips > span { font-size: 12px; }
div.insight-grid > a > small { font-size: 12px; }
section.case-visual > figure > figcaption,
section.case-visual figcaption { font-size: 12px; }

/* Last of the sub-12px labels: blog meta, article step numbers and pull-quote
   kickers. Named by parent so they beat the generated rules that set them. */
section.blog-hero > div > span,
div.article-meta > span,
header.article-hero div.article-meta > span,
div.article-content > blockquote > small,
div.article-content > section > span,
div.insight-grid a > div > span,
a > div > span.insight-tag { font-size: 12px; }
[data-locale=ar] section.blog-hero > div > span,
[data-locale=ar] div.article-meta > span,
[data-locale=ar] div.article-content > section > span { font-size: 12.5px; }
/* blog index card meta — the last sub-12px label */
.insight-grid a span, .blog-grid a span, main a > div > span { font-size: 12px; }

/* ---------- recommendations ----------
   Verbatim LinkedIn recommendations. Colours reuse the dark-surface tokens and
   were checked against the same 4.5:1 floor as the rest of the build. */
.recs-lux{background:var(--ink-soft,#0b172b);color:#f4efe5;padding:clamp(64px,9vw,120px) 0;border-top:1px solid #c9a96e2e}
.recs-inner{width:min(1180px,92vw);margin-inline:auto}
.recs-kicker{letter-spacing:.16em;color:#c9a96e;font-size:12px;margin:0 0 14px}
.recs-lux h2{font-family:Georgia,serif;font-weight:400;letter-spacing:-.03em;
  font-size:clamp(30px,4vw,54px);line-height:1.15;margin:0 0 14px}
.recs-lede{color:#f4efe5b3;max-width:62ch;margin:0 0 40px;font-size:15px}
.recs-grid{display:grid;grid-template-columns:repeat(auto-fit,minmax(min(340px,100%),1fr));gap:22px}
.rec-card{margin:0;padding:28px;border:1px solid #c9a96e33;border-radius:2px;background:#07101f80}
.rec-card blockquote{margin:0}
.rec-card blockquote p{margin:0;font-size:15px;line-height:1.75;color:#f4efe5e6}
.rec-card figcaption{margin-top:20px;padding-top:16px;border-top:1px solid #c9a96e2e;display:grid;gap:3px}
.rec-name{font-weight:600;font-size:14px;color:#f4efe5}
.rec-ctx{font-size:12.5px;color:#f4efe5a6}
.recs-src{display:inline-block;margin-top:32px;color:#e5ca93;font-size:13px;
  border-bottom:1px solid #c9a96e66;padding-bottom:2px}
.recs-src:hover{color:#f4efe5}
html[dir=rtl] .recs-lux h2{line-height:1.46}
html[dir=rtl] .rec-card blockquote p{line-height:1.95;direction:ltr;text-align:left}
html[dir=rtl] .recs-lede{line-height:1.9}
@media (max-width:760px){.rec-card{padding:22px}}

/* ---------- client channels + site shot ----------
   Only shown where the data is real: the social profiles were read out of each
   client's own markup, and the screenshot is only included for the 14 captures
   that actually show that client's site. The other 13 captured somebody else's
   page, a bot challenge, a sign-in wall or a blank screen. */
.cx-lux{background:var(--ink,#07101f);color:#f4efe5;padding:clamp(56px,7vw,96px) 0;border-top:1px solid #c9a96e2e}
.cx-in{width:min(1180px,92vw);margin-inline:auto;display:grid;gap:34px;grid-template-columns:1fr}
@media(min-width:900px){.cx-in.has-shot{grid-template-columns:1.15fr .85fr;align-items:start}}
.cx-k{letter-spacing:.16em;color:#c9a96e;font-size:12px;margin:0 0 12px}
.cx-lux h2{font:400 clamp(26px,3.2vw,40px)/1.15 Georgia,serif;letter-spacing:-.03em;margin:0 0 18px}
html[dir=rtl] .cx-lux h2{line-height:1.46}
.cx-shot{display:block;border:1px solid #c9a96e33;border-radius:2px;overflow:hidden;background:#0b172b}
.cx-shot img{display:block;width:100%;height:auto;aspect-ratio:16/10;object-fit:cover;object-position:top center}
.cx-cap{font-size:12.5px;color:#f4efe5a6;padding:10px 12px;border-top:1px solid #c9a96e2e}
.cx-chips{display:flex;flex-wrap:wrap;gap:9px;margin:0;padding:0;list-style:none}
.cx-chips a{display:inline-flex;align-items:center;gap:7px;padding:9px 15px;border:1px solid #c9a96e40;border-radius:99px;color:#f4efe5;font-size:13px;text-decoration:none;min-height:38px}
.cx-chips a:hover{border-color:#c9a96e;background:#c9a96e14}
.cx-note{color:#f4efe5b3;font-size:14px;margin:16px 0 0;max-width:56ch}
html[dir=rtl] .cx-note{line-height:1.9}

/* Status note for an engagement whose business has since closed. Stated plainly
   rather than left in the present tense — the claim survives a fact-check either
   way, and a reader who looks the restaurant up should not catch the page out. */
.cs-status{background:#2b0d18;border-inline-start:3px solid #c9a96e;color:#f4efe5;padding:18px 22px;margin:0 0 6px;border-radius:2px}
.cs-status b{display:block;font-size:12px;letter-spacing:.14em;color:#e5ca93;margin-bottom:7px}
.cs-status p{margin:0;font-size:14.5px;line-height:1.7;color:#f4efe5d9}
html[dir=rtl] .cs-status p{line-height:1.9}
.cs-status-wrap{width:min(1180px,92vw);margin:0 auto;padding-block:26px}

/* ================= Arabic typography repair =================
   Measured on /ar/: the hero h1 was Georgia at 160px with line-height 152px
   (ratio 0.95). Georgia carries no Arabic, so the text fell back to Tahoma,
   whose taller glyph box was then clipped by the tight leading —
   scrollHeight 319 against a 304px box. An Arabic glyph box runs about 1.9x
   the font size, so display headings need >=1.45 and body >=1.9.
   Only html[dir=rtl] is touched; the English build keeps its serif. */
html[dir=rtl]{--ff-ar:'Segoe UI','Noto Naskh Arabic','Tahoma','Arial',system-ui,sans-serif}
html[dir=rtl] h1,html[dir=rtl] h2,html[dir=rtl] h3,html[dir=rtl] h4{font-family:var(--ff-ar);line-height:1.5;letter-spacing:0}
html[dir=rtl] .hero-lux h1{font-size:clamp(38px,6.4vw,96px);line-height:1.42;padding-block:.12em;overflow:visible}
html[dir=rtl] .section-heading h2,html[dir=rtl] .system-copy h2,html[dir=rtl] .profile-copy h2,html[dir=rtl] .case-system-copy h2,html[dir=rtl] .deliverables-copy h2,html[dir=rtl] .kpi-section h2,html[dir=rtl] .related-work h2,html[dir=rtl] .faq-section header h2{font-size:clamp(26px,3.4vw,46px);line-height:1.48;letter-spacing:0}
html[dir=rtl] p,html[dir=rtl] li,html[dir=rtl] dd{font-family:var(--ff-ar);line-height:1.9}
html[dir=rtl] small,html[dir=rtl] .overline,html[dir=rtl] .section-index{font-family:var(--ff-ar);letter-spacing:0;line-height:1.7}
html[dir=rtl] .portrait-lux{height:auto;min-height:0;overflow:visible}
html[dir=rtl] .portrait-window{height:auto;aspect-ratio:4/5}
html[dir=rtl] .portrait-label{line-height:1.6}
html[dir=rtl] .hero-lux,html[dir=rtl] .hero-copy-lux{overflow-wrap:anywhere}

/* ---------- RTL hero composition ----------
   The portrait card is absolutely positioned with inset-inline-start, which
   mirrors it onto the RIGHT under RTL — the same side the Arabic headline is
   aligned to. Measured collision: 350x116px, which buried the second line of
   the headline and clipped the sub-copy. Send the card to the left instead, so
   the composition mirrors properly: text from the right edge, image opposite. */
html[dir=rtl] .portrait-lux{inset-inline-start:auto;inset-inline-end:clamp(24px,6vw,102px)}
html[dir=rtl] .hero-copy-lux{max-inline-size:min(58ch,52vw);margin-inline-start:auto}
html[dir=rtl] .hero-copy-lux h1{max-inline-size:14ch}
html[dir=rtl] .portrait-label{text-align:start}
@media (max-width:1100px){html[dir=rtl] .portrait-lux{position:static;inset:auto;margin:32px auto 0}html[dir=rtl] .hero-copy-lux{max-inline-size:100%}html[dir=rtl] .hero-lux{min-height:0;padding-block-end:48px}}

/* ---------- RTL hero: stack instead of mirror ----------
   Two attempts at mirroring the absolutely-positioned portrait both left a
   350x116px collision with the headline: sent right, it sat under the
   right-aligned Arabic type; sent left, the second line ran into it. The
   composition depends on a left-to-right reading order that Arabic does not
   have, so it is stacked instead — headline and copy first, portrait beneath.
   Collision becomes impossible rather than merely tuned away. */
html[dir=rtl] .hero-lux{min-height:0;padding-block:clamp(40px,7vw,96px);position:relative}
html[dir=rtl] .hero-copy-lux{max-inline-size:min(24ch,92vw);margin-inline:0 auto}
html[dir=rtl] .hero-copy-lux h1{max-inline-size:none}
html[dir=rtl] .portrait-lux{position:relative;inset:auto;margin:clamp(28px,4vw,56px) 0 0;width:min(350px,80vw);z-index:4}
html[dir=rtl] .portrait-window{width:100%}
html[dir=rtl] .portrait-label{position:static;margin-block-end:10px;text-align:start;line-height:1.7}


/* ================= Arabic webfonts =================
   The build shipped Geist only, which has no Arabic, so every Arabic heading
   fell back to a system face with different metrics — that is what clipped the
   hero. Tajawal carries the display weight the Latin serif carries; IBM Plex
   Sans Arabic carries body. Split by unicode-range so Latin inside Arabic text
   (brand names, CRM, 2012) keeps its own face instead of being faked. */
@font-face{font-family:'Plex Arabic';font-style:normal;font-weight:400;font-display:swap;src:url(/_next/static/fonts-ar/IBMPlexSansArabic-400-arabic.woff2) format('woff2');unicode-range:U+0600-06FF,U+0750-077F,U+0870-088E,U+08A0-08FF,U+FB50-FDFF,U+FE70-FEFF}
@font-face{font-family:'Plex Arabic';font-style:normal;font-weight:400;font-display:swap;src:url(/_next/static/fonts-ar/IBMPlexSansArabic-400-latin.woff2) format('woff2');unicode-range:U+0000-00FF,U+0131,U+0152-0153,U+02BB-02BC,U+2000-206F,U+2074,U+20AC,U+2122,U+2212}
@font-face{font-family:'Plex Arabic';font-style:normal;font-weight:600;font-display:swap;src:url(/_next/static/fonts-ar/IBMPlexSansArabic-600-arabic.woff2) format('woff2');unicode-range:U+0600-06FF,U+0750-077F,U+0870-088E,U+08A0-08FF,U+FB50-FDFF,U+FE70-FEFF}
@font-face{font-family:'Plex Arabic';font-style:normal;font-weight:600;font-display:swap;src:url(/_next/static/fonts-ar/IBMPlexSansArabic-600-latin.woff2) format('woff2');unicode-range:U+0000-00FF,U+0131,U+0152-0153,U+02BB-02BC,U+2000-206F,U+2074,U+20AC,U+2122,U+2212}
@font-face{font-family:'Plex Arabic';font-style:normal;font-weight:700;font-display:swap;src:url(/_next/static/fonts-ar/IBMPlexSansArabic-700-arabic.woff2) format('woff2');unicode-range:U+0600-06FF,U+0750-077F,U+0870-088E,U+08A0-08FF,U+FB50-FDFF,U+FE70-FEFF}
@font-face{font-family:'Plex Arabic';font-style:normal;font-weight:700;font-display:swap;src:url(/_next/static/fonts-ar/IBMPlexSansArabic-700-latin.woff2) format('woff2');unicode-range:U+0000-00FF,U+0131,U+0152-0153,U+02BB-02BC,U+2000-206F,U+2074,U+20AC,U+2122,U+2212}
@font-face{font-family:'Tajawal Display';font-style:normal;font-weight:700;font-display:swap;src:url(/_next/static/fonts-ar/Tajawal-700-arabic.woff2) format('woff2');unicode-range:U+0600-06FF,U+0750-077F,U+0870-088E,U+08A0-08FF,U+FB50-FDFF,U+FE70-FEFF}
@font-face{font-family:'Tajawal Display';font-style:normal;font-weight:700;font-display:swap;src:url(/_next/static/fonts-ar/Tajawal-700-latin.woff2) format('woff2');unicode-range:U+0000-00FF,U+0131,U+0152-0153,U+02BB-02BC,U+2000-206F,U+2074,U+20AC,U+2122,U+2212}
@font-face{font-family:'Tajawal Display';font-style:normal;font-weight:800;font-display:swap;src:url(/_next/static/fonts-ar/Tajawal-800-arabic.woff2) format('woff2');unicode-range:U+0600-06FF,U+0750-077F,U+0870-088E,U+08A0-08FF,U+FB50-FDFF,U+FE70-FEFF}
@font-face{font-family:'Tajawal Display';font-style:normal;font-weight:800;font-display:swap;src:url(/_next/static/fonts-ar/Tajawal-800-latin.woff2) format('woff2');unicode-range:U+0000-00FF,U+0131,U+0152-0153,U+02BB-02BC,U+2000-206F,U+2074,U+20AC,U+2122,U+2212}

html[dir=rtl]{--ff-ar:'Plex Arabic','Segoe UI',Tahoma,sans-serif;--ff-ar-display:'Tajawal Display','Plex Arabic','Segoe UI',sans-serif}
html[dir=rtl] body,html[dir=rtl] p,html[dir=rtl] li,html[dir=rtl] dd,html[dir=rtl] small,html[dir=rtl] span,html[dir=rtl] a,html[dir=rtl] button{font-family:var(--ff-ar)}
html[dir=rtl] h1,html[dir=rtl] h2,html[dir=rtl] h3,html[dir=rtl] h4{font-family:var(--ff-ar-display);font-weight:700;letter-spacing:0}
html[dir=rtl] .hero-lux h1{font-weight:800;line-height:1.34}
html[dir=rtl] h2{line-height:1.45}

/* The build ships its OWN Arabic override — [data-locale="ar"] .hero-copy-lux h1
   — and it sets Georgia, a Latin serif with no Arabic glyphs. Specificity
   (0,2,1) beat html[dir=rtl] h1 (0,1,2), so the webfont never applied to the
   one element that needed it most. Match the same selectors. */
[data-locale="ar"] .hero-copy-lux h1,[data-locale="ar"] .hero-lux h1{font-family:var(--ff-ar-display);font-weight:800;line-height:1.34;letter-spacing:0}
[data-locale="ar"] h1,[data-locale="ar"] h2,[data-locale="ar"] h3,[data-locale="ar"] h4,[data-locale="ar"] .section-heading h2,[data-locale="ar"] .system-copy h2,[data-locale="ar"] .profile-copy h2,[data-locale="ar"] .case-system-copy h2,[data-locale="ar"] .deliverables-copy h2,[data-locale="ar"] .kpi-section h2,[data-locale="ar"] .related-work h2,[data-locale="ar"] .faq-section header h2{font-family:var(--ff-ar-display);font-weight:700;letter-spacing:0;line-height:1.45}
[data-locale="ar"] body,[data-locale="ar"] p,[data-locale="ar"] li,[data-locale="ar"] small,[data-locale="ar"] span,[data-locale="ar"] a,[data-locale="ar"] button,[data-locale="ar"] summary{font-family:var(--ff-ar)}

/* ---------- RTL line-height floor on inline elements ----------
   Links, spans and small labels were still computing 1.00-1.50. An Arabic
   glyph box runs ~1.9x the font size, so ascenders and the dots under ب/ي
   crowd at that leading even on one line.
   Buttons and chips are sized by PADDING here, so raising their line-height
   would grow the control. They get the leading plus an explicit min-height so
   the geometry stays where the design put it. */
[data-locale="ar"] a,[data-locale="ar"] span,[data-locale="ar"] small,[data-locale="ar"] strong,[data-locale="ar"] em,[data-locale="ar"] time,[data-locale="ar"] dt,[data-locale="ar"] dd,[data-locale="ar"] figcaption,[data-locale="ar"] label,[data-locale="ar"] summary{line-height:1.6}
[data-locale="ar"] p,[data-locale="ar"] li{line-height:1.9}
[data-locale="ar"] button,[data-locale="ar"] .btn,[data-locale="ar"] [class*=button],[data-locale="ar"] .cx-chips a,[data-locale="ar"] .chip{line-height:1.55;display:inline-flex;align-items:center}
[data-locale="ar"] .face-n,[data-locale="ar"] .face-mono,[data-locale="ar"] .res-v,[data-locale="ar"] .nf-code,[data-locale="ar"] .kpi b{line-height:1.05}

/* The last two: the language switcher and the brand-mark <strong> both had a
   more specific rule pinning them at 1.00/1.05. Named directly, with padding
   trimmed on the switcher so the control does not grow with the leading. */
[data-locale="ar"] a.language-switch,[data-locale="ar"] .language-switch{line-height:1.55;display:inline-flex;align-items:center;padding-block:6px}
[data-locale="ar"] .process-core strong,[data-locale="ar"] .brand-mark strong,[data-locale="ar"] main strong{line-height:1.5}
[data-locale="ar"] .face-n,[data-locale="ar"] .face-mono,[data-locale="ar"] .res-v,[data-locale="ar"] .nf-code,[data-locale="ar"] .kpi b,[data-locale="ar"] .radial-kpi strong{line-height:1.05}

/* ---------- performance figures removed on request ----------
   He asked to keep only years, brand count and countries. These three panels
   carried the only outcome numbers on the site — ROAS 3.4x, 110K reach and the
   CPL reduction. Hidden rather than blanked: a KPI ring with no number in it
   reads as a broken widget. aria-hidden is not needed because display:none
   already removes them from the accessibility tree. */
article.roas-panel-lux,article.reach-panel-lux,article.cpl-panel-lux{display:none}

/* ---------- scope visuals ----------
   Replaces the removed performance panels. The bars encode counts of his own
   engagements, so nothing here is an outcome claim. Widths are set inline as a
   percentage of the largest row; no script needed to draw them. */
.scope-lux{background:var(--ink-soft,#0b172b);color:#f4efe5;padding:clamp(56px,8vw,110px) 0;border-block:1px solid #c9a96e2e}
.sv-in{width:min(1180px,92vw);margin-inline:auto}
.sv-k{letter-spacing:.16em;color:#c9a96e;font-size:12px;margin:0 0 12px}
.scope-lux h2{font:400 clamp(28px,3.6vw,50px)/1.14 Georgia,serif;letter-spacing:-.03em;margin:0 0 14px}
html[dir=rtl] .scope-lux h2{font-family:var(--ff-ar-display);font-weight:800;line-height:1.4}
.sv-lede{color:#f4efe5b3;max-inline-size:64ch;margin:0 0 40px;font-size:15px}
.sv-stats{display:grid;grid-template-columns:repeat(3,1fr);gap:18px;margin-block-end:48px}
.sv-stat{border-block-start:1px solid #c9a96e40;padding-block-start:16px}
.sv-stat b{display:block;font:400 clamp(40px,5.2vw,72px)/1 Georgia,serif;color:#e5ca93}
html[dir=rtl] .sv-stat b{font-family:var(--ff-ar-display);font-weight:800;line-height:1.1}
.sv-stat span{display:block;margin-block-start:8px;font-size:13px;color:#f4efe5b3;letter-spacing:.04em}
.sv-cols{display:grid;grid-template-columns:repeat(auto-fit,minmax(min(320px,100%),1fr));gap:44px}
.sv-col h3{font-size:13px;letter-spacing:.14em;color:#c9a96e;margin:0 0 18px;font-weight:600}
.sv-list{list-style:none;margin:0;padding:0;display:grid;gap:14px}
.sv-row{display:grid;grid-template-columns:minmax(0,1fr) 42%  auto;align-items:center;gap:14px}
.sv-lab{font-size:14px;color:#f4efe5e6;min-inline-size:0;overflow-wrap:anywhere}
.sv-track{block-size:6px;background:#f4efe51f;border-radius:99px;overflow:hidden}
.sv-track i{display:block;block-size:100%;background:linear-gradient(90deg,#c9a96e,#e5ca93);border-radius:99px}
html[dir=rtl] .sv-track i{background:linear-gradient(270deg,#c9a96e,#e5ca93)}
.sv-num{font-size:14px;color:#e5ca93;font-weight:600;min-inline-size:2ch;text-align:end}
@media(max-width:700px){.sv-stats{grid-template-columns:1fr;gap:22px}.sv-row{grid-template-columns:minmax(0,1fr) 34% auto}}

/* ---------- portrait credential ---------- */
.portrait-label{display:flex;align-items:baseline;justify-content:space-between;gap:16px;inline-size:100%;margin-block-end:14px;flex-wrap:wrap}
.portrait-label>span{font-size:12px;letter-spacing:.18em;color:#f4efe5a6}
.portrait-label>small{font-size:0;letter-spacing:0}
.portrait-label>small::before{content:attr(data-a);font-size:15px;font-weight:600;color:#e5ca93;letter-spacing:.04em}
.portrait-label>small::after{content:attr(data-b);font-size:15px;font-weight:600;color:#e5ca93;letter-spacing:.04em;margin-inline-start:12px;padding-inline-start:12px;border-inline-start:1px solid #c9a96e59}
html[dir=rtl] .portrait-label>small::before,html[dir=rtl] .portrait-label>small::after{font-family:var(--ff-ar)}

/* ---------- stage diagram (services + case studies) ----------
   Built at runtime from the four-step strip each page already renders, so the
   labels always match that page and nothing is invented. Pure CSS connectors:
   a rule behind the row, dots on top, no SVG and no layout script. */
.stg-lux{background:var(--ink,#07101f);color:#f4efe5;padding:clamp(48px,6vw,88px) 0;border-block-start:1px solid #c9a96e2e}
.stg-in{width:min(1180px,92vw);margin-inline:auto}
.stg-k{letter-spacing:.16em;color:#c9a96e;font-size:12px;margin:0 0 10px}
.stg-lux h2{font:400 clamp(24px,3vw,40px)/1.16 Georgia,serif;letter-spacing:-.03em;margin:0 0 34px}
html[dir=rtl] .stg-lux h2{font-family:var(--ff-ar-display);font-weight:800;line-height:1.42}
.stg-row{position:relative;display:grid;gap:20px;grid-template-columns:repeat(var(--n,4),minmax(0,1fr))}
.stg-row::before{content:'';position:absolute;inset-block-start:11px;inset-inline:6%;block-size:1px;background:linear-gradient(90deg,#c9a96e00,#c9a96e66,#c9a96e00)}
.stg-item{position:relative;padding-block-start:34px;min-inline-size:0}
.stg-item::before{content:'';position:absolute;inset-block-start:5px;inset-inline-start:0;inline-size:13px;block-size:13px;border-radius:50%;background:var(--ink,#07101f);border:1.5px solid #c9a96e}
.stg-item.on::before{background:#c9a96e;box-shadow:0 0 0 5px #c9a96e26}
.stg-n{display:block;font-size:12px;letter-spacing:.14em;color:#c9a96e;margin-block-end:6px}
.stg-t{display:block;font-size:15px;font-weight:600;color:#f4efe5;line-height:1.5;overflow-wrap:anywhere}
html[dir=rtl] .stg-t{font-family:var(--ff-ar);line-height:1.7}
@media(max-width:760px){.stg-row{grid-template-columns:1fr;gap:14px}.stg-row::before{inset-block:14px auto;inset-inline-start:6px;inline-size:1px;block-size:calc(100% - 28px);background:linear-gradient(180deg,#c9a96e00,#c9a96e66,#c9a96e00)}.stg-item{padding-block-start:0;padding-inline-start:30px}.stg-item::before{inset-block-start:4px}}