27 SKUs, six categories, one launch.
A French liposomal supplement line owned by Oxygen Health Care Technology — heavy-metal detox, metabolic regulators, digestive support, bone and muscle, anti-aging, and vitality. Liposomal delivery claims up to 70% higher absorption and roughly three times longer activity than standard formulations.
The brief
Launch an unknown French supplement brand into a UAE market where shelf space and search results are already owned by established retailers.
The situation
- An unknown French supplement brand entering a UAE market where shelf space and search results are already owned by pharmacy chains and marketplaces.
- 27 SKUs across six therapeutic categories — a range that reads as a random shelf unless the architecture makes the logic visible.
- Liposomal delivery is the actual differentiator, but "better absorption" is a claim nobody believes without an explanation they can follow.
- Health claims carry real regulatory exposure in the UAE; the language competitors use freely is not available here.
What I did
Built the catalogue as a system
27 product pages across six categories, each with dosage guidance and an absorption explanation, structured so the range reads as a considered line rather than a shelf of unrelated bottles.
Designed the pricing ladder deliberately
Price points were set so the categories relate to each other, which is what lets a customer who bought one product understand where to go next.
Wrote every claim to be defensible
Each health-adjacent statement was reviewed against UAE marketing constraints. In this category one unsupportable claim costs more than a quarter of ad spend.
Sequenced recall before conversion
The paid rollout was built to establish the name first. Nobody buys a AED 375 supplement from a brand they have never heard of, however good the landing page is.
What moved
Altusens is the in-house line of Oxygen Health Care Technology — the consumer half of that mandate.
