Chief Marketing Officer · UAE & Egypt
I build growth systems, not campaigns.
Eleven years turning marketing budgets into traceable revenue for 34 brands across healthcare, real estate, hospitality and logistics — in the UAE, Egypt, Saudi Arabia, the UK and India. Currently CMO of a two-country clinic group.
Brands built and scaled
Selected work
The engagements, in detail.
Not a logo wall. What the problem was, what changed, and what moved.
Spectra Cure Clinic — Dubai
Rebuilding a clinic group around one number: booked appointments.
Oxygen Health Care Technology
Taking a medical device distributor direct to the customer.
Bridge Retreats
163K followers, and the job was to stop giving the margin to Booking.com.
Viking Restaurant
#1 of 231 restaurants in Ajman. 4.9 stars. That rank is the product.
AlWaseet Classified Ads
110,000 unique visitors from one campaign, and +30% across every organic KPI.
Zoutons & Collegedunia
Two global platforms, in two of the hardest organic categories online.
Outbox Marketing Agency
Built an agency from scratch — 20 people, 10+ clients, five industries.
AliaMedia Digital Marketing
A 21% traffic lift, earned in the parts of the site nobody wanted to look at.
The portfolio
34 brands. 5 markets. 8 sectors.
Every one has its own page. Showing 34.
Spectra Cure Clinic — Dubai
2025 — nowRebuilding a clinic group around one number: booked appointments.
Spectra Cure Clinic — Egypt
2025 — nowThe Egyptian arm — and the harder half of a bilingual rebuild.
Oxygen Health Care Technology
2025 — nowTaking a medical device distributor direct to the customer.
Altusens Supplements
2025 — now27 SKUs, six categories, one launch.
Spectra Wellness
2025 — nowThe wellness arm — a softer sell against a harder market.
Medstyle
2024 — 2025Medical retail, where the margin is in the follow-up.
Brightway Nutrition
2024 — 2025Catalogue structure is the whole game in supplement e-commerce.
Luminiel MENA
2024 — 2025A beauty launch that had to work in six markets at once.
Bridge Retreats
2024 — 2025163K followers, and the job was to stop giving the margin to Booking.com.
Viking Restaurant
2024 — 2025#1 of 231 restaurants in Ajman. 4.9 stars. That rank is the product.
The 7 Elements Staycation
2024 — 2025Selling quiet, to people who are exhausted by Dubai.
Lé Padel Club
2024 — 2025Five panoramic courts, 300 seats, and a Tuesday afternoon problem.
Marah Inflatables
2024 — 2025Two customers, one catalogue: a mother and a school procurement officer.
AlBahia Stables
2024 — 2025Equestrian, where the customer commits for years or not at all.
AlBarq Express
2024 — 2025B2B logistics, where one signed merchant is worth a thousand clicks.
GoldStone Marble & Granite
2024 — 2025Twenty years of stone, and the buyer is an architect, not a homeowner.
Akwan Construction
2024 — 2025A 2022 contractor bidding against firms three decades older.
AYS Developers
2024 — 2025Off-plan luxury, where the buyer is purchasing a rendering.
Maple & Rose Real Estate
2018 — 2019A boutique brokerage fighting portals for its own listings.
Gran Bia Real Estate
2024 — 2025Fifty to ninety brokers, all needing the phone to ring.
JUDOD Real Estate
2014 — 2015The first real build — property SEO and CRM, in 2014.
New Start Real Estate
2014 — 2016Egyptian property, before anyone was optimising for it.
AlWaseet Classified Ads
2022 — 2023110,000 unique visitors from one campaign, and +30% across every organic KPI.
Zoutons & Collegedunia
2017 — 2019Two global platforms, in two of the hardest organic categories online.
Beroya Business Company
2019 — 2022Running UK-market marketing from three time zones away.
Arab Entrepreneurs Board
2019 — 2022Content and outreach for an Arabic business community in London.
Almasdar 24
2013 — 2014News SEO, where an article has about four hours to matter.
Outbox Marketing Agency
2024 — 2025Built an agency from scratch — 20 people, 10+ clients, five industries.
AliaMedia Digital Marketing
2023 — 2024A 21% traffic lift, earned in the parts of the site nobody wanted to look at.
Afkars Digital Marketing
2013 — 2015Leading a team at 23, in a market that barely had SEO yet.
Khadamatk Business Solutions
2018 — 2021Three years advising a Saudi services marketplace.
SeoS7
2019 — 2020Agency-side SEO delivery across a mixed client portfolio.
Osisco
2018 — 2020Two years of freelance SEO delivery.
Engineers' House
2012 — 2013Where it started — 2012, first paid SEO work.
Skin in the game
Ten brands I own and operate myself.
Advising is one thing. These are the ones where the traffic, the revenue and the mistakes are all mine — publishing, SaaS, coupons, travel and tech, in Arabic and English.
Europedia24
Informational publication about life in Europe, built for Arabic-speaking readers researching relocation.
Visit
Almanypedia
Arabic reference for German bureaucracy and daily life — visas, paperwork, and the procedures nobody explains.
VisitDigivabs
His own digital marketing agency.
Visit
All in Links
A SaaS product — website marketing tools, built and operated independently.
Visit
Tiqny Plus
Arabic technical publication covering games and applications.
Visit
CouponsTopia
Arabic discount-code platform — the same coupon-vertical SEO discipline learned at Zoutons, applied to his own asset.
Visit
Dragons Download
Games and applications publication.
Visit
Food and Healing
Arabic publication on food, nutrition and health.
Visit
Elrahhal
Arabic travel guide aimed at Gulf travellers — Turkey, Georgia and Azerbaijan.
Visit
Softwares Academy
Software download and tutorial publication.
VisitHow I work
Four layers. In this order.
Most marketing fails at layer two — which is why layer one gets blamed.
Acquisition
Getting the right people in
Full-funnel paid media across Meta, Google, TikTok and Snapchat, built around audience economics rather than reach. Technical, on-page and off-page SEO that compounds while the ad budget rests.
- Meta · Google · TikTok · Snapchat
- Technical SEO & Core Web Vitals
- Content strategy & topical authority
- Budget allocation & media planning
Measurement
Knowing what actually worked
The layer most marketers skip and most budgets die in. Server-side tracking, Conversions API, GA4 and GTM wired to the CRM so the number in the dashboard is the number in the bank.
- Meta Pixel + Conversions API
- GA4 · GTM · Search Console
- Looker Studio reporting
- Event schema & attribution QA
Conversion
Turning traffic into booked revenue
Landing pages, UX and funnel architecture rebuilt around the single decision the visitor has to make. WhatsApp-first flows for Gulf audiences, where a chat converts several times better than a form.
- CRO & A/B testing
- Landing page & UX rebuilds
- WhatsApp-driven sales funnels
- Lead qualification & routing
Retention & Ops
Making it survive without me
CRM pipelines, response-time targets, content governance and team structure. A marketing system a client can still run twelve months after the engagement ends.
- CRM (HubSpot · Zoho · eZee)
- Email & lifecycle marketing
- Content governance & workflows
- Team structure & vendor management
Track record
From SEO consultant to CMO.
2012 to today, across five markets.
Chief Marketing Officer
Oxygen Health Care Technology & Spectra Cure Clinics — Ajman & Dubai, UAE
End-to-end marketing strategy and operations across a multi-location healthcare group in two countries. Full-funnel performance system, Meta CAPI tracking infrastructure, WhatsApp sales funnel, CRM alignment and cross-functional team structure.
Marketing Manager
Out Box Agency — Abu Dhabi, UAE
Created all assets and built the agency to a team of 20 from scratch. Ran growth for 10+ UAE clients across five sectors. ROAS improved up to 3.4×, CPL reduced 35%.
SEM — SEO + PPC
AliaMedia Digital Marketing Agency — Dubai, UAE
Revamped the agency WordPress site, improving user experience and traffic by 21%. Implemented technical SEO across indexing, schema and Core Web Vitals. Ran Google Ads with a CRO-driven approach.
SEO Manager
AlWaseet Classified Ads — Egypt · Kuwait · GCC
Platform-scale SEO across a classifieds network operating in Egypt, Kuwait and the GCC. Launched a high-volume keyword campaign generating 110,000 unique visitors, and lifted every organic KPI by more than 30%.
Digital Marketing Manager · Senior Specialist
Beroya Business Company · Arab Entrepreneurs Board — London, UK (remote)
Three years running UK-market digital marketing fully remotely, plus content and outreach leadership for a London-based Arabic business community platform.
SEO Team Leader
Zoutons & Collegedunia — India (remote)
Team-level SEO leadership across two high-volume international platforms in the coupons and higher-education categories — two of the most competitive organic verticals online.
SEO Team Leader · Consultant · Senior SEO
Afkars · Khadamatk · Maple & Rose · JUDOD · New Start · SeoS7 · Osisco · Almasdar — KSA · UAE · Egypt
The foundation decade. Agency team leadership in Saudi Arabia, real estate SEO and CRM in Dubai and Cairo, news publishing, and independent consulting across three markets — starting in 2012, while still an engineering student.
The stack
Tools I run daily.
Paid Media
- Meta Ads Manager
- Google Ads
- TikTok Ads
- Snapchat Ads
Analytics
- GA4
- Google Tag Manager
- Search Console
- Looker Studio
SEO
- Ahrefs
- Screaming Frog
- Schema Markup
- Core Web Vitals
CRM & Automation
- HubSpot
- Zoho
- eZee
- Conversions API
Web
- WordPress
- HTML & CSS
- Landing page CRO
- E-commerce
Lifecycle & AI
- Mailchimp
- Meta Business Suite
- Prompt engineering
- Marketing automation
About
A mechanical engineer who ended up in marketing — and it shows.
I studied mechanical engineering at Ain Shams University in Cairo, and took my first paid SEO project in 2012, while I was still a student. I have never designed a gearbox, but the training left me with a bias that has defined the entire career: before you optimise a system, you measure it — and before you measure it, you work out what it is actually supposed to produce.
That is why almost every engagement I take on starts in the same unglamorous place, the tracking layer. It is the reason so much marketing spend cannot be defended. Once a client can see which campaign produced which booking, the strategy conversation becomes straightforward and most of the arguments disappear.
Eleven years in, I have worked across the UAE, Egypt, Saudi Arabia, the UK and India, in categories as different as autism therapy, luxury property development, marble supply and last-mile delivery. What travels between them is not tactics. It is the operating system.
I also run ten of my own websites — publishing, SaaS, coupons, travel and tech. They are where I test things before I recommend them to anyone paying me.
I work in Arabic, English and German, and I build bilingual systems properly, which in this region matters more than most agencies are willing to admit.
Next step
Tell me what is not working.
If your ad spend is producing leads that never become revenue, that is a measurement problem before it is a creative problem. Send me the situation and I will tell you which one it is — before any engagement, at no charge.