Abdelrahman Gad, marketing lead

Every star here is a business I helped grow.

Fourteen years of marketing across the UAE, the GCC, Egypt, the UK and India. Thirty-four businesses, fourteen sites of my own, and one way of working.

Start the tour See all work

14years in marketing

34businesses grown

14sites and products of my own

20people hired and led

Scroll to travel through fourteen years. Hover a planet to see its name, click to open it.

Chapter 1The engineer

An engineer who chose marketing.

I studied mechanical engineering at Ain Shams University and started in technical SEO in 2012. Since then I have led SEO teams, run paid media, rebuilt tracking stacks, built an agency team of 20 from nothing, and run a clinic group's whole marketing function as CMO. Today I work independently, and I still do the hands-on work myself.

Arabic and EnglishNative Arabic, fluent English, campaigns written in both

Five countriesUAE, Saudi Arabia, Egypt, the UK and India

Six years remoteDelivered for UK, India and Saudi teams

Agency and in-houseBuilt an agency team, then ran marketing as CMO

Next chapter: Fourteen years

Chapter 2Fourteen years

Fourteen years, one star at a time.

Watch the galaxy grow as you scroll. Each planet appears in the year I started working with it.

2012

SEO, freelance

Engineers' House and early clients

First commercial SEO work, the start of fourteen years in marketing.

Engineers' House

2013

SEO Team Leader

Afkars Digital Marketing

Led SEO delivery across Saudi agency accounts and treated Arabic search as its own discipline.

Almasdar 24 Afkars Digital Marketing

2014

Senior SEO and CRM, freelance

Real estate developers in Egypt

SEO and lead handling for two Egyptian real estate companies.

JUDOD Real Estate New Start Real Estate

2017

SEO Team Leader

Zoutons and Collegedunia

Led SEO for two large platforms at once, coupons and higher education, with a distributed team.

Zoutons & Collegedunia

2018

SEO consultant

Platforms and agencies in Saudi Arabia, Egypt and the UAE

Advisory and hands-on SEO for platforms and agencies, alongside full-time roles.

Maple & Rose Real Estate Khadamatk Business Solutions Osisco

2019

Digital Marketing Manager

Beroya and Arab Entrepreneurs Board, London (remote)

Led digital marketing for UK businesses as a fully remote lead.

Beroya Business Company Arab Entrepreneurs Board SeoS7 Europedia24 AlmanyPedia Tiqny Plus CouponsTopia Dragons Download Softwares Academy Food and Healing Digivabs AllinLinks

2022

Digital Marketing Manager, SEO and Content

AlWaseet Classified Ads

Owned SEO, content and analytics for a classifieds platform across Egypt, Kuwait and the GCC.

AlWaseet Classified Ads

2023

Digital Marketing Specialist, SEO, Web and Performance

AliaMedia Digital Marketing

Rebuilt site structure, UX and technical performance for a 21% increase in organic traffic.

AliaMedia Digital Marketing

2024

Senior Marketing Manager

Outbox Marketing Agency

Built the agency delivery team from zero to 20 people across strategy, paid media, SEO, content, design and video.

Medstyle Brightway Nutrition Luminiel MENA Bridge Retreats Viking Restaurant The 7 Elements Staycation Lé Padel Club Marah Inflatables AlBahia Stables AlBarq Express GoldStone Marble & Granite Akwan Construction AYS Developers Gran Bia Real Estate Outbox Marketing Agency

2025

Chief Marketing Officer

Oxygen Healthcare Technology and Spectra Cure Clinics

Owned the whole marketing function for a multi-location healthcare group: strategy, budget, team and reporting to ownership.

Spectra Cure Clinic Dubai Spectra Cure Clinic Egypt Oxygen Health Care Technology Altusens Supplements Spectra Wellness

2026

Independent marketing lead

Clients across the Gulf and Egypt, and my own sites

Working directly with growing businesses, and building a new network of sites of my own.

MyGuide AE Elrahhal Salahiya Competitive Analysis Toolkit Pedia network

Chapter 3The galaxy

Explore the whole galaxy.

Every business sits in its sector. Choose a sector to fly there, or drag to look around.

Drag to rotate. Hover a planet for its name. Click to open the case study.

Next chapter: Six services

Chapter 4Six services

Six services. One system.

Watch which planets light up for each service: those are the businesses where I did that work.

Strategy and positioning

Most marketing problems start before the first ad. I start with the market, the buyer and the offer, then turn them into a plan with a budget and one number to hit.

Market and competitor research
Buyer research
Offer and positioning
A 90-day plan

How I work this service

Brand, content and social

Content only works when it carries one message. I build the messaging first, then the calendar, the creative briefs and the posts that follow it.

Messaging architecture
A content system
Creative briefs
Community and social

How I work this service

SEO, technical and Arabic

I started in technical SEO in 2012. I fix the structure Google reads first, then build content around buying intent, in Arabic and English.

Technical audit
Keyword and intent map
Fix at template level
Content and links

How I work this service

Paid media

I structure accounts around buyers, write the creative briefs, and optimise to the result that matters to the business, usually a booking or a qualified lead.