Spectra Cure Clinic Egypt
The Egyptian arm, and the harder half of a bilingual rebuild.
The business
The Egypt side of the Spectra group, serving families in Cairo across the same neurodevelopmental and functional-medicine specialisms as Dubai, at a very different price point and against very different competition.
The brief
Bring the Egyptian operation onto the same measurement standard as Dubai, and rebuild a site where 27 of 57 Arabic pages were still shipping fully English structured data.
What was in the way
- 27 of 57 Arabic pages were still shipping fully English structured data, so Google was reading the Egyptian site as an English property.
- Every inline SVG label on every Arabic page was being clipped to a three-letter stub, a defect invisible to any text-based audit or crawler.
- The Dubai playbook could not be copy-pasted: Egyptian families buy this category on a different logic and at a different price point.
- No shared measurement standard with the UAE operation, so group-level reporting compared two things that were not comparable.
What I did
Rebuilt 54 pages properly bilingual
English and Arabic with correct RTL typography and real translated structured data, not English schema mirrored onto an Arabic page, which is what most WPML builds ship.
Found and fixed the SVG clipping bug
Every diagram label on every Arabic page was truncating. It passed every automated text audit because the text was present in the DOM; only a rendered screenshot exposed it.
Localised the offer, not just the words
Pricing presentation, proof points and the order of reassurance were rebuilt for an Egyptian parent rather than translated from the Gulf version.
Brought Egypt onto the group standard
Local SEO, schema and Search Console coverage lifted to match the UAE property so both markets report against the same definitions.
What changed
Part of one group-level marketing function covering both Spectra clinics and Oxygen Health Care Technology.
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