Paid media
I structure accounts around buyers, write the creative briefs, and optimise to the result that matters to the business, usually a booking or a qualified lead.
How I work it
Four steps, in this order
- Step 1
Account audit
Structure, targeting, creative, landing pages and tracking, checked together.
- Step 2
Structure by buyer
Each audience or service gets its own campaign, message and page.
- Step 3
Creative testing
New angles every week, kept or cut on real results.
- Step 4
Budget by demand
Spend weighted to the weeks, hours and places that convert.
What you get
- Account restructure
- Creative testing plan
- Weekly optimisation
- Monthly spend review
- Audience and offer map
Tools
- Meta Ads Manager
- Google Ads
- TikTok Ads
- Snapchat Ads
- LinkedIn Campaign Manager
What I measure
- Cost per qualified lead
- Return on ad spend
- Cost per booking
Questions
Is ad spend included?
No. Spend goes straight from your accounts to the platforms.
What budget do I need?
Enough to learn in your market. We agree a test budget first.