Fourteen years of marketing, from SEO to CMO.
Senior marketing manager with 14 years across the UAE, Egypt, Saudi Arabia, the UK and India, on both the agency and the in-house side. Most recently I ran the whole marketing function of a multi-location healthcare group as CMO. Before that I built an agency delivery team from zero to 20 people serving more than 10 clients.
Experience
- 2025-2026
Chief Marketing Officer
Oxygen Healthcare Technology and Spectra Cure Clinics, Ajman and Dubai, UAE
- Owned the whole marketing function for a multi-location healthcare group: strategy, budget, team and reporting to ownership.
- Built a full-funnel system across Meta, Google and TikTok, optimised to booked consultations instead of form fills.
- Rebuilt measurement end to end: Meta Pixel, Conversions API and CRM integration.
- Designed a WhatsApp-led sales funnel and led four squads: media, performance, content and CRM.
- 2024-2025
Senior Marketing Manager
Outbox Marketing Agency, Abu Dhabi, UAE
- Built the agency delivery team from zero to 20 people across strategy, paid media, SEO, content, design and video.
- Ran marketing for 10+ UAE clients in hospitality, delivery, real estate, construction, stone and marble, and sports.
- Improved return on ad spend by up to 9.5x and cut cost per lead by 35% across the portfolio.
- 2023-2024
Digital Marketing Specialist, SEO, Web and Performance
AliaMedia Digital Marketing, Dubai, UAE
- Rebuilt site structure, UX and technical performance for a 21% increase in organic traffic.
- Ran technical SEO audits and turned the findings into a ranked fix roadmap.
- Managed Google Ads with a conversion-led approach and tighter landing-page alignment.
- 2022-2023
Digital Marketing Manager, SEO and Content
AlWaseet Classified Ads, Cairo, Egypt
- Owned SEO, content and analytics for a classifieds platform across Egypt, Kuwait and the GCC.
- Launched a keyword programme that brought 110,000 unique visitors and lifted every organic KPI by more than 30%.
- Delivered technical SEO at scale on a database-driven listings platform.
- 2019-2021
Digital Marketing Manager
Beroya and Arab Entrepreneurs Board, London (remote), London, UK, remote
- Led digital marketing for UK businesses as a fully remote lead.
- Rebuilt positioning and content for British B2B buyers.
- 2017-2019
SEO Team Leader
Zoutons and Collegedunia, India, remote
- Led SEO for two large platforms at once, coupons and higher education, with a distributed team.
- 2013-2015
SEO Team Leader
Afkars Digital Marketing, Saudi Arabia, remote
- Led SEO delivery across Saudi agency accounts and treated Arabic search as its own discipline.
- 2012-2013
SEO, freelance
Engineers' House and early clients, Egypt
- First commercial SEO work, the start of fourteen years in marketing.
What I bring
Marketing leadershipStrategy and budget ownership, team building, marketing and sales alignment, reporting to founders and owners.
Growth and performanceMeta, Google, TikTok, Snapchat and LinkedIn, conversion optimisation, funnels, lifecycle, testing.
SEO and contentTechnical SEO, architecture, schema, Core Web Vitals, programmatic SEO, Arabic and English content operations.
Data and measurementGA4, Tag Manager, Search Console, Looker Studio, Conversions API, server-side tracking, attribution.
Go to marketPositioning, competitive intelligence, launch planning, buyer research, pricing and unit economics.
Gulf market practiceArabic and English campaigns, WhatsApp sales funnels, Ramadan and seasonal calendars, healthcare and hospitality ad rules in the UAE.
EducationB.Sc. Mechanical Engineering, Faculty of Engineering, Ain Shams University, Cairo
LanguagesArabic, native. English, fluent. German, basic.
Tools I use every weekGA4, Google Tag Manager, Search Console, Looker Studio, Meta Conversions API, Meta Ads Manager, Google Ads, TikTok Ads, Snapchat Ads, LinkedIn Campaign Manager, Ahrefs, Semrush, Screaming Frog, HubSpot, Zoho, Gallabox, WhatsApp Business API, Mailchimp, WordPress, Elementor