Thirty-four businesses, every one with a story.
Filter by sector or search by name. Every case study shows the problem, what I did and what changed.
Spectra Cure Clinic Dubai
Rebuilding a clinic group around one number: booked appointments.
Spectra Cure Clinic Egypt
The Egyptian arm, and the harder half of a bilingual rebuild.
Oxygen Health Care Technology
Taking a medical device distributor direct to the customer.
Altusens Supplements
27 SKUs, six categories, one launch.
Spectra Wellness
The wellness arm, a softer sell against a harder market.
Medstyle
Medical retail, where the margin is in the follow-up.
Brightway Nutrition
Catalogue structure is the whole game in supplement e-commerce.
Luminiel MENA
A beauty launch that had to work in six markets at once.
Bridge Retreats
163K followers, and the job was to stop giving the margin to Booking.com.
Viking Restaurant
#1 of 231 restaurants in Ajman. 4.9 stars. That rank is the product.
The 7 Elements Staycation
Selling quiet, to people who are exhausted by Dubai.
Lé Padel Club
Five panoramic courts, 300 seats, and a Tuesday afternoon problem.
Marah Inflatables
Two customers, one catalogue: a mother and a school procurement officer.
AlBahia Stables
Equestrian, where the customer commits for years or not at all.
AlBarq Express
B2B logistics, where one signed merchant is worth a thousand clicks.
GoldStone Marble & Granite
Twenty years of stone, and the buyer is an architect, not a homeowner.
Akwan Construction
A 2022 contractor bidding against firms three decades older.
AYS Developers
Off-plan luxury, where the buyer is purchasing a rendering.
Maple & Rose Real Estate
A boutique brokerage fighting portals for its own listings.
Gran Bia Real Estate
Fifty to ninety brokers, all needing the phone to ring.
JUDOD Real Estate
The first real build, property SEO and CRM, in 2014.
New Start Real Estate
Egyptian property, before anyone was optimising for it.
AlWaseet Classified Ads
110,000 unique visitors from one campaign, and +30% across every organic KPI.
Zoutons & Collegedunia
Two global platforms, in two of the hardest organic categories online.
Beroya Business Company
Running UK-market marketing from three time zones away.
Arab Entrepreneurs Board
Content and outreach for an Arabic business community in London.
Almasdar 24
News SEO, where an article has about four hours to matter.
Outbox Marketing Agency
Built an agency from scratch, 20 people, 10+ clients, five industries.
AliaMedia Digital Marketing
A 21% traffic lift, earned in the parts of the site nobody wanted to look at.
Afkars Digital Marketing
Leading a team at 23, in a market that barely had SEO yet.
Khadamatk Business Solutions
Three years advising a Saudi services marketplace.
SeoS7
Agency-side SEO delivery across a mixed client portfolio.
Osisco
Two years of freelance SEO delivery.
Engineers' House
Where it started, 2012, first paid SEO work.
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