Brand, content and social
Content only works when it carries one message. I build the messaging first, then the calendar, the creative briefs and the posts that follow it.
How I work it
Four steps, in this order
- Step 1
Messaging architecture
The core message, the proof points, and how they change by audience and channel.
- Step 2
A content system
Pillars, formats and a calendar the team can run every week.
- Step 3
Creative briefs
Hooks, angles and scripts for designers and video, in Arabic and English.
- Step 4
Community and social
Posting rhythm, replies, and the rules your team uses to answer.
What you get
- Messaging guide
- Monthly content calendar
- Creative briefs per campaign
- Social playbook
- Arabic and English copy
Tools
- Meta Business Suite
- Canva
- Video scripts
- Content calendars
- Brand guidelines
What I measure
- Reach in the right audience
- Saves and shares
- Enquiries from content
Questions
Do you design the posts?
I write the briefs and direct the design. Your designer or mine produces them.
Arabic and English?
Both, written for each audience rather than translated.