Tracking, analytics and reporting
Every decision depends on numbers you can trust. I rebuild tracking end to end, connect it to the CRM, and give you one report everyone agrees on.
How I work it
Four steps, in this order
- Step 1
Tracking audit
Every tag, pixel and event checked against what really happens.
- Step 2
Measurement plan
The events that matter, defined once and agreed with sales.
- Step 3
Build the stack
GA4, Tag Manager, Meta Conversions API, server-side where it helps, WhatsApp and call tracking.
- Step 4
One dashboard
Spend, leads, customers and cost per customer by channel, every week.
What you get
- Measurement plan
- Clean GA4 and Tag Manager
- Conversions API and offline conversions
- Looker Studio dashboard
- Weekly report
Tools
- GA4
- Google Tag Manager
- Meta Conversions API
- Looker Studio
- Search Console
What I measure
- Attributed revenue
- Cost per customer
- Match between platforms
Where I have done it
Questions
Who owns the accounts?
You do. Everything is built inside your own accounts.
Is it privacy compliant?
I set up consent mode and only send what your consent banner allows.