Strategy and positioning
Most marketing problems start before the first ad. I start with the market, the buyer and the offer, then turn them into a plan with a budget and one number to hit.
How I work it
Four steps, in this order
- Step 1
Market and competitor research
Who else sells this, how they price it, what they promise and where they are weak.
- Step 2
Buyer research
Interviews, reviews, search data and sales calls, turned into a clear picture of who buys and why.
- Step 3
Offer and positioning
One promise the buyer understands in five seconds, and the proof behind it.
- Step 4
A 90-day plan
Channels, budget split, owners and the one number we judge everything by.
What you get
- Competitor teardown
- Buyer profile and buying triggers
- Positioning and messaging sheet
- 90-day plan with budget
- KPI tree
Tools
- Ahrefs
- Semrush
- Meta Ad Library
- Customer interviews
- Competitive Analysis Toolkit
What I measure
- Target cost per customer
- Payback period
- Share of search
Where I have done it
Questions
Do I need this if I already run ads?
Usually yes. Clear positioning makes every ad and every page cheaper to run.
How long does it take?
Two to three weeks for the research and the plan.